The dilemma in product development
Even after this has been successfully developed, it is not certain that a new product will move into the growth phase, even after reaching the break-even point. Many unknowns remain and must be considered that can be positively impacted if you make the right moves. Throughout the product development phase, product development costs are generated two to four years in advance, usually without any guarantee of successful marketing. This is because product configuration and product preferences on the part of customers can change quickly and unpredictably. Thus, a product can be developed "past the market.” The results would be primarily financial, including a loss of your time and reputation. So how can you avoid this scenario?
It is particularly important to conduct market monitoring with regard to potential partners and customers so that you know as much as possible about sales and application opportunities.
We are interested in partnering. We can analyze your product's know-how and requirements, visualize them in our technology pool and look for further advantageous partnerships and markets.